WoodNet Market Council is directed by Sandra Morgan in New Hampshire. WoodNet was one of the first groups to be certified by the Forestry Stewardship Council. Recently, Sandra answered some questions from DIGS about chain of custody certifications.
DIGS: Why is it important to trace the origin of a tree to the forest? What does this teach consumers?
Sandra: There are many reasons to connect the products we purchase with points of origin. Was the harvest of the tree legal? Were CITES (Convention on International Trade in Endangered Species) treaties honored? Was the land managed responsibly? Did we respect the rights of the people in the local community? How much regard or what value was placed on wild life habitat?
Carefully considered, these questions remind us that: all prosperity is dependent upon natural resources, natural resources are finite, and finally, the protection of these resources are imperative to our survival.
Hopefully when we trace the origin of the product from our homes back through all the links in the supply chain we will learn to walk softly on the earth.
D: Why is this process needed to counteract destroying entire forests?
S: I'm not sure this process is necessary to counteract the destruction of the forest; however, it is the best solution we have at the moment.
Third party certifications like the Forestry Stewardship Council aren't just about stopping the destruction of the forest, although that is the primary concern. Take a look at the 10 Principles of the Forest Stewardship Council. The development of these policies involved more than concern for the forest. These principles demonstrate environmental concern inside a socioeconomic framework. FSC certified forests are healthy working forests that support entire communities while providing sustenance for wild life and the protection of the forest's ability to cleanse the air we breathe and the water we drink.

To consume less and recycle or repair more frequently will stop the destruction of the entire forest more rapidly and have a greater positive impact on our environment. What drives us to replace our clothes, shoes, floors, furniture? Do those items really need to be replaced or are we driven by style? Marketing? Planned obsolesce?
Do we really need exotic or tropical hardwoods for our floors? Take a moment and think about this – which is a better choice: locally grown, harvested and processed flooring or an exotic tropical hardwood that must be transported thousands of miles to be installed in my home? If I am measuring positive environmental impact then it's the local product. Does a certification label applied to that exotic tropical hardwood make it a better choice? The reality is that certification labels make us feel better about our purchase, but those labels don't always lead to the best choice. Become an informed consumer; check on both sides of the story visit the FSC and The Programme for the Endorsement of Forest Certification websites to learn about certification programs then check out FSC Watch and PEFC Watch for the rest of the story.
Try to avoid the hype that comes with forest certification brand awareness campaigns. There is competition in the market among the certification bodies. The European Union and others are calling for mutual recognition among certification bodies to reduce confusion in the market place. Once FSC was the most credible standard, but today, what once was, simply isn't.
[caption id="attachment_672" align="aligncenter" width="300" caption="Wood from a Peru forest, courtesy of Rhea Alexander"]
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The fact is only 10% of the world’s forests are third party certified – FSC, PEFC and others combined. If we are truly concerned about saving the forest then we, the consumers in the world, need to encourage unity among the providers of third party certification.
Third party certification provides me, the average consumer, with the ability to participate in the protection of the global forest. I believe in third party certification because sustainably responsible forest management standards encourage restoration of severely degraded forests, discourage clear cutting, and help to reduce or prevent the use of harmful pesticides while protecting wildlife habitat and local economies.
Stewardship is an active partnership between nature and all people.
D: How do you know the process prevents destroying entire forests? Do they take little by little? In other words, what is the exact process?
S: Have you ever heard the statement, “You can't see the forest for the trees?” The forest is more than a body of trees.
On a very simple level we can say the forest includes air, animals, people, plant life, trees and water. We protect the forest by managing what and how much we harvest. By taking this concept, we protect the forest by managing how we harvest. Finally, we protect the forest by managing our use of what we extract from the forest. For example, to insist on quality of design and long term usefulness is one way we can manage “our use” of forest based products.
[caption id="attachment_673" align="aligncenter" width="300" caption="A Peru forest, courtesy of Rhea Alexander"]
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The exact process starts with the development of science based management strategies meant to protect all of the forest. Harvest planning includes consideration of wildlife habitat, protection of bodies of water, legality of harvest, rights of indigenous people and landowners. After harvest the “chain of custody” aspect of third party certification comes into play.
D: What is the “chain of custody?”
S: Chain of custody is how we track a forest based product from its origin in the forest through all the cycles of production to your front door. Each member of the supply chain helps to maintain a record of ownership. For example, I bought some timber from Betty Blue. I sawed Betty Blue's timber into lumber then I sold my lumber to Robin Red and I used Mark Magenta Mobile Freight Systems to deliver my lumber to Frank Fuschia's Flooring Company. This record-keeping continues all along the supply chain until the final consumer purchased the Chain of Custody Certified product.
D: How many members do you have currently? Is that number growing?
S: Currently we have 94 companies participating on our certificate.
Yes, that number is growing. Unfortunately, there are not enough groups working to develop group certificates and there are not enough people working to assist companies as they attempt to become FSC certified.
Here's an exciting stat for you, on March 18, 2011, the 20,000th FSC chain of custody certificate was issued. What we need to do now is double that number through consumer demand. We still need to make consumers aware of the availability of FSC certified products in the market place.